NFF, Channel 9 & Rotary Australia join forces to fight for farmers battling drought

The National Farmers’ Federation (NFF) has joined forces with Channel 9 and Rotary Australia on a national fundraising drive to support drought-affected farming families. The peak body representing Australian agriculture, the NFF says the initiative is in direct response to calls from everyday Australians wanting to help. “The NFF has been overwhelmed with the number of enquiries we’ve received from individuals and the corporate community – all big-hearted Aussies wanting to know how to donate to support our farming families in need,” NFF President Fiona Simson said. “To direct the generosity of Australians to the farmers who need it most, the NFF is calling for donations to the 2018 Drought Relief Fund – a partnership between the NFF, Rotary Australia and Channel 9.” As a registered charitable organisation, Rotary Australia will collect and administer the donations. All donations will be entirely tax deductible. The NFF will then direct funding to the relief organisations best placed to make an impact for farmers on the ground. “Our number one priority is connecting the generosity of donors with farmers via programs that are targeted, highly-reputable and that are really making a difference,” Ms Simson said. “We’ll ensure 100% of funds collected are applied to the large gambit of needs currently being experienced by farmers, including fodder and water shortages; help with everyday living expenses and access to health and financial support services.” The 2018 Drought Relief Fund was launched this morning on Channel 9’s Today Show by hosts Georgie Gardner and Karl Stefanovic and Ms Simson. “We heard loud and clear that Australians wanted to open their hearts and their wallets to support our farmers,” Karl said. “We rely on our farmers every day to grow the food and fibre we all enjoy. “Right now, these farmers are doing it tough and they deserve our help.” Ms Simson said Channel 9’s support meant the call for assistance would reach a national audience. “Channel 9 is one of Australia’s most watched networks with a massive reach across urban and regional Australia. “The 2018 Drought Relief Fund will be promoted across Channel 9’s national programming spanning news, sport and entertainment as well as on social media – starting today on the network’s top-rating Today Show.” Currently 99% of New South Wales is experiencing drought conditions with swathes of Queensland managing up to seven years of drought and below average rainfall. Parts of Victoria and South Australia are also experiencing extreme dry conditions. To find out more or to donate to the 2018 Drought Relief Fund visit www.rawcs.org.au