National Farmers' Federation

NFF releases new ‘I Love Farmers’ t-shirt just in time for National Agriculture Day

Due to popular demand, Australians can now show their support for farmers by owning their very own limited release ‘I Love Farmers’ t-shirt.

The special ‘I Love Farmers’ collection also features a trucker cap, apron, tote bag and bumper sticker and is now available here, just in time for National Agriculture Day, on Friday 20 November.

“A small run of the collection was originally released for those who supported AgDay in 2019,” NFF President Fiona Simson said.

“After Aussies saw celebrities like Samantha Armytage, Matt Moran and NRL players donning the ‘I Love Farmers’ kit last AgDay, we were inundated with requests from people wanting to know where they could get the t-shirt to show their appreciation for farmers.

“We decided to increase our order and offer the products for sale to everyone, with all the profits going towards AgDay and other initiatives to better connect Australians with the people behind the food and fibre we all rely on.

“It’s heart-warming to know that lots of the interest in the t-shirts has come from Australians in the city. It demonstrates what we know and that is that farmers and rural Australia hold a special place in the hearts of many.”

However, despite this affinity, research by the NFF shows to 63% of Australians feel some level of disconnect with agriculture.

“A symptom of this disconnect was the COVID-induced panic buying we saw at the start of the pandemic,” Ms Simson said.

“Many shoppers stockpiled food, seemingly unaware of our nation’s food production capacity: every year our farmers produce two thirds more than our population can consume.

“Through initiatives such as AgDay, the NFF is committed to closing the gap between city and country.”

“The ‘I Love Farmers’ products are affordably priced, with the main goal being to get as many people as possible celebrating farmers and the wonderful food and fibre they produce, not just on National AgDay, but every day,” Ms Simson said.

Shop the ‘I Love Farmers’ collection here … be quick stock is limited!

Find out more about how to celebrate National Agriculture Day on Friday 20 November at www.agday.org.au

Media Contact
Laureta Wallace
GM, Media & Communications
0408 448 250

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