Telstra and the National Farmers’ Federation (NFF) today announced their continued partnership through a new 4-year agreement aimed at advancing the agricultural industry’s 2030 Roadmap.
The agreement will see Telstra continue to work with Australia’s peak farming body with a focus on promoting uptake of digital technologies, investing in emerging industry leaders, and driving awareness and support for the industry’s 2030 Roadmap agenda.
President of the NFF, Fiona Simson, said Telstra’s continued support would play a valuable role in positioning the industry for the future.
“With support from Telstra, we’ve charted an ambitious path forward for our industry,” Ms Simson said.
“To deliver on that vision over the coming decade requires broad collaboration – from industry bodies, government, and the private sector.
“Telstra is continuing to step up to this challenge by working with us to understand the needs of farmers and regional Australians, and investing in the leadership and capability building required to deliver on our aspirations,” Ms Simson said.
Telstra’s Chief Executive Officer, Andrew Penn, said the renewed partnership continued Telstra’s long-term commitment to regional Australia and its strategic focus on Agriculture as a key sector with high potential for technology-driven growth.
“We know that a strong farming sector supports stronger regional communities and digitisation and new technologies can play a critical role in driving growth,” Mr Penn said.
“That’s why we back the NFF’s vision for agriculture to become Australia’s next $100 billion industry and will continue to support the industry to achieve this growth.
“A lot of that growth will be unlocked through the adoption of new digital farming technologies. We’re continuing to invest in our regional networks to help lead this transformation,” Mr Penn said.
Under the four-year partnership, Telstra will play a central role in supporting a broad range of NFF initiatives and activities, including:
- Continued support of the NFF’s 2030 Roadmap and the NFF Emerging Leaders Program;
- becoming a supporter of the Diversity in Agriculture Leadership Program;
- establishing a young farmer Council to underpin the development of future leaders and to develop agtech solutions;
- collaboration driving digital capability and adoption; and
- continued support for the NFF National Conference, regional roadshows and Ag Week events.
“We welcome Telstra’s support for these activities – each of which play a role in securing a strong future for our industry,” Ms Simson said.