In 2018, we set a bold target to grow Australian agriculture into a $100 billion industry by 2030. At the time, some thought it was ambitious and some didn’t think we stood a chance. But farmers wouldn’t be in this game if they weren’t up for a challenge.
Based on our current trajectory, we are forecast to reach our milestone $100bn four years ahead of schedule. It’s important to remember though, our target has never been just about chasing a headline number. It is underpinned by a detailed Roadmap that places farmer wellbeing, sustainability and natural capital alongside productivity and profitability.
The Roadmap was developed through an extensive consultation process, called Talking 2030, which took us to every state and territory in Australia throughout 2018, with the assistance of our key partner, Telstra, our members, the Australian Rural Leadership Foundation, and Nuffield Australia.
Talking 2030 allowed us to hear directly from approximately 380 representatives from across the agricultural value chain, including farmers, researchers, agribusiness, educators, the community and government. As a starting point for our Talking 2030 Australia wide conversation, KPMG developed a discussion paper that captured key insights and ideas from leading industry experts. We then consulted heavily with our members, industry stakeholders and government as we began the process of consolidating the Talking 2030 feedback into the Roadmap.
Of course, the Roadmap is only the first step in our journey to 2030. The NFF will lead a collaborative approach to deliver the Roadmap, which will include our members, partners, and industry stakeholders, including the government and community.
To assist us in doing this, the Roadmap will provide an annual report card to not only track our progress and hold us accountable, but to also ensure the Roadmap remains relevant, flexible and adaptable throughout its life.
The 2030 Roadmap and annual 2030 Roadmap Report Cards are available below:
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