National Farmers' Federation

New research finds Aussies care more about food since COVID-19

Almost one quarter of Australians say COVID-19 has made them more conscious of where their food comes from, according to new research by the National Farmers’ Federation, released today on National Agriculture Day.

NFF President and Liverpool Plains farmer, Fiona Simson said panic buying and temporary supermarket shortages had caused angst for many Australians.

“It is logical that Australians have taken a greater interest in the origin of their meat, dairy, eggs, bread, fruit, vegetables and more.

“Inquiring consumers will have been pleasantly surprised to find that up to 96% of the food on their supermarket shelves is home grown.

“All Australians should take comfort in the fact that Australia is one of the most food secure nations in the world. Every year we produce up to two thirds more food than we can consume at home.”

The increased interest was greatest in older Australians, with 1 in 3 over 55 reporting to now think more about the origins of their food. Females were also more likely to be more conscious of the source of their groceries, at 31%, compared to men 24%.

Ms Simson said National Agriculture Day was all about celebrating the plentiful, quality, safe and sustainable food and natural fibres grown right here and the farmers behind it.

“Importantly, AgDay is also an opportunity for farmers to have an ongoing conversation with consumers about how and where our food comes from. 

“Supply chain disruptions and a return to home cooking brought Australians back to basics and in effect, closer to farmers. 

“A deeper connection and understanding between farmers and consumers are essential to NFF’s goal for agriculture to be Australia’s most trusted industry by 2030,” Ms Simson said. 

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